Position:Industry Dynamic

The brand is secondhand car replacement up a stump is multiple the element restr

From;    Author:Stand originally

"Promoting a brand when two handcart business, no matter manufacturer or car business expressed very big hope, but current condition very not ideal, every month also has two only 3 cars clinch a deal. " mention oneself responsible brand is secondhand situation of car replacement business, controller of two handcart business promotes brand of some 4S store disinclination comes, "Not be us a case is such, the professional work of two handcart displacement that great majority brand begins is in ' applaud not draw a large audience ' awkward condition. The professional work of two handcart displacement that great majority brand begins is in ' applaud not draw a large audience ' awkward condition..

An authoritative investigation also shows recently, only the car of 2.4% advocate it is the two handcart that through the brand the means of two handcart displacement handles him. And from 2002 car manufacturer first two handcart market rolls out sortie the brand is secondhand car replacement business, at this late hour already had 6 years, this ever is regarded the brand that car city basically promotes force is secondhand car replacement business, why the predestined relationship still is in up to now " the brim " the position?

Most 4S inn up a stump

Retain as Chinese car increase of the quantity ceaselessly reach in recent years rapid growth of economy, the big environment that two handcart trade has been formed gradually, have displacement new car and business the user of two handcart desire is increasing, this makes car manufacturer secondhand to the brand car replacement also takes seriously increasingly, they in succession two handcart business especially the important segment that displacement business should make after service, contend for photograph sortie among them.

2002, shanghai is general head push " sincere new two handcart " project, acceptance gives buy the home to offer the quality like new car to assure with the service. Ever since, shanghai masses was rolled out " choose two handcart especially " project, carry out quality to assure to two handcart.

Other firm also immediately respond to a news, one steam popular " attestation is secondhand car " , of one steam Ao Di " AAA is secondhand car " , of one steam Feng Tian " set one's mind at two handcart " , of Hua Chenbao horse " honour anthology secondhand.

"Car manufacturer begins professional work of two handcart displacement is to increase new profit to nod not only, more important is tarry old client while, also can draw a share potential user, enlarge the market share of new car. " the manager of king of two handcart ministry of some 4S inn spoke Shanghai masses the aspirations of the manufacturer, car manufacturer begins two handcart professional work, it is to increase gain point not only, everybody more expect to borrow this to seek complete car to sell chain, those who promote this brand car " the rate that keep a cost " .
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